An illegal practice?
The news is impressive. A single company can determine the position of three billion smartphones in the world. Their technique is simple, as they are based on the data sold by the applications. This data is important for advertising professionals as it allows them to properly target their marketing campaigns. Editing data is done every day and is often resold later. Consequently, it is all our personal data that circulates, without any transparency, in this capitalist ecosystem.
Phones: In theory, the data is anonymous. But given the staggering volume, it shouldn’t be too difficult to reveal users’ identities. Furthermore, Anomaly Six proves this as the company can determine the routes of billions of people using their data. What to know your exact address and your place of work. The company is fearless as it reveals, for example, the journeys of people who work for NASA and the CIA. Even more impressive, the company still reveals, in its sales pitch, the movements of an American aircraft carrier, a Chinese submarine and Russian mercenaries employed by the Wagner company. Sometimes it takes less to provoke a world-order conflict.
But this practice remains illegal, even in the United States, which is less strict than in France. In spite of everything, the 4th constitutional amendment protects the private life of citizens vis-à-vis the State.
Telephones: privacy and internet, two irreconcilable?
In just a few years, the Internet has changed our lives and the way we work. The Internet facilitates an entire administration, to the point that now everything is dematerialized. Thus, our personal information is found on protected official websites, such as CAF, employment center or even clinics that send us, directly on a web page, results of blood tests, ultrasounds or others.. Reputation exists in life, but also on the internet. Then we talk about e-reputation. According to a 2014 CNIL study, 35% of recruiters have already rejected a candidate for a position because of a negative reputation. Identity theft crimes have also increased because of the internet.
Phones: Today, companies like Facebook or Twitter have a power that can no longer be proven. People can lose their jobs because of a tweet written years ago. We remember the controversy over Mennel, this singer who launched her career on the set of The Voice. However, people are digging up old conspiratorial tweets about the July 14, 2016 attacks in Nice. Consequently, Mennel was kicked out of the show even though she was just a teenager at the time she wrote these tweets, and the conspiracy is not punishable by law in any way (at least not as part of her tweets).
French law is very strict regarding data processing and requires companies to respect the anonymity of users. ” VSand are the independent authorities of each State (in France, the CNIL) that monitor the implementation of data protection legislation. They have investigative powers and can impose corrective measures in the event of a violation. They provide expert advice on data protection issues and handle complaints about breaches of the General Data Protection Regulation and national data protection laws.“, we can read on the government website.
Telephones: Companies therefore have duties, starting with the “respect the principle of protection of personal data and privacy imposed by the regulations, from the conception of any project”; ” be able to prove that the processing of personal data implemented complies with the applicable rules, namely by adhering to codes of conduct and obtaining certification” .