Finally ! Long evoked, the Snap drone is born. The social network revealed Pixy on April 28, 2022 during its Snap Partner Summit event. This small drone, which can be summarized as a flying camera, was the star of this event. Snap appears to have relaunched its selfie drone project in 2021, thanks to an in-house team and help from a drone company.
Pixy, the selfie drone
The small drone presented by Snap is actually a flying camera. It works autonomously, without remote control. Pixy flies a few meters above people, captures photos and videos and lands on its owner’s hand after the flight. All captured items are automatically uploaded to Snapchat Memories.
With its pocket size, Pixy is easily transportable. Installation is not complicated which makes it easy to use for many people. The small drone is now available for sale in the United States and France at a price of 274.99 euros. Snap thus completes its range of hardware since the social network also sells glasses that are often equipped with rudimentary features and that have not had the expected success. However, in May 2021, Snap introduced its first real augmented reality glasses, the Spectacles 4.
E-commerce, Snap’s main concern?
As usual, Snap also presented new features, namely aimed at reinforcing purchases on its platform. Snap has 600 million monthly users and over 332 million daily active users worldwide. A good panel of potential customers for brands.
With Snap 3D Asset Manager, brands can order, manage and optimize 3D models for all products in their catalog. Snap promises to create shopping Lenses in seconds. One of the advantages for brands is to avoid returns, allowing for virtual fittings in advance.
Snap is also introducing Dress Up, a new shopping tab where social media users can set their preferences and easily find popular products. Finally, Snap offers an SDK (software development kit) so brands can integrate Snap Lenses into their product pages to enhance their customers’ online shopping experience. Baptiste Camera Kit for AR Shopping, this SDK works on Android and iOS and coming soon to websites.
Launch of the lens cloud
Snap is expanding the API library added to its Lens Studio in early December. Developers can access third-party application programming interfaces (APIs) to add information such as financial data, translation, or real-time weather information. Snap adds daily horoscopes and live sports scores. A Ray Tracing feature that allows reflections from augmented reality objects to realistically glow is also added.
A Director Mode is born. This new set of cameras and editing tools in Snapchat includes the ability to use both the front camera and the back camera at the same time. The goal is to be able to capture 360° perspectives quite easily. Director Mode will launch first without iOS in the coming months and then on Android later this year. Finally, Snap is releasing Lens Cloud. The social network thus opens up the possibility of interacting with several people at the same time on the same Lens and of building complex and interactive lenses with assets stored in the cloud.
Snap is expanding its tools for creating Lenses and also making it easier to implement them on platforms other than its own. The aim is to attract an increasing number of brands and companies. Eventually, the social network could consider marketing several of its tools. Likewise, facilitating marketing and shopping on its platform is one of the ways Snap makes money.