She’s one of those young shoots we tell ourselves” but why didn’t we think of this before? ” Created by two well-built women in their thirties, Anne-Sophie Raoult and Léa Got, Hipli set out to level the Himalayas of plastic and cardboard waste generated by online commerce.
An almost Promethean challenge that it faces with a range of off-road packaging in polypropylene with closure, designed with the designers of the Lyon Zebra group. Currently, its catalog includes three sizes of flexible bags and a rigid box, reusable 100 times and which can contain clothes, books or food.
When La Poste seeks to democratize reusable packaging
particularity? Once cleared of their contents, these packages are collapsible in mail format and can be inserted into any yellow mailbox. Hipli is responsible for receiving them, cleaning them (in charge of two ESATs from Le Havre) and putting them back on the market. The concept is attractive and the beginning, if not dazzling, at least exhilarating. Less than two years after it was burned down, the company (8 employees) claims 120,000 packages in circulation, over 250 e-commerce customers and a very respectable 90% return rate.
Driven by new consumer players and tighter regulations, several major accounts are starting to take an interest in your solution. The French C-Discount has just made the leap to about twenty products, and the European leader in the sale of packaging Raja now markets these reusable packaging. created in Normandy.
In recent weeks, the young company has been able to count on yet another powerful ally. In October, it entered into a partnership with La Poste’s subsidiary Colissimo – a major player in parcel delivery with a 50% market share – which opened up its (huge) customer base against the promise, to them, of a small discount .
” As a responsible company, our role is to democratize reusable packaging. The idea is also to help this very interesting startup to grow. she has the skill “, explains Jean-Yves Gras, general manager of Colissimo.
This agreement should, in particular, enable Hipli to improve the technical nature of its products. One of the first challenges will be to strengthen them to respond to the constraints of the postal route. ” La Poste is willing to reduce the cost of return from 86 to 50 cents as long as our empty parcels are accepted by automatic mail sorting machines. », Details Anne-Sophie Raoult. The key is to reduce the unit cost, which is now between 1.60 and 1.95 euros, about five times more expensive than a basic cardboard or plastic container.
Cosmetics and high technology in focus
In order to develop, the two founders are also committed to expanding their range, which is still too limited to textile distribution. It’s hard to imagine a smartphone shipped in a soft pouch. In addition, the partnership with the subsidiary La Poste also includes an R&D component. Objective: co-design new packaging solutions, including in terms of traceability and security.
” We are mainly targeting sectors such as cosmetics, which seek sustainable solutions, and high technology, which seeks to make their supply chain greener. “, says Jean-Yves Gras.
As for knowing what share could occupy the reusable in the ocean of the billions of parcels delivered in France each year, the head of Colissimo does not risk accurate predictions. ” At the moment it’s zero because it’s a nascent sector, but why not expect to increase to 20% within five to ten years. “Which would still represent the trifle of 200 million packages… Meditating in front of a yellow garbage can.
Find the best of our e-commerce archive:
- Editorial | E-commerce, a shock wave that is turning our lives and our cities upside down
- The framing | Driven by Covid-19, to what extent can online commerce prevail?
- The interview | “With e-commerce, we are reaching the end of the individualization of consumption” (Vincent Chabault, sociologist at the University of Paris)
- Business manager analysis | E-commerce: “Its power is unbeatable, we cannot stop it or fight it” (Martin Piechowski, President of Chronopost)
- The practical case | Casino, Carrefour…: what supermarkets are doing to digitize food sales
- Decryption | How French Tech Unicorns Cohabit With Amazon
- In our territories | E-commerce: Why Local Amazons, These Publicly Funded Marketplaces, Failed
- The question | Can e-commerce free itself from air transport?
- The next nugget | Lyra, the online payment outsider supporting the global e-commerce revolution
- The Great Threat | Will e-commerce kill physical commerce? Local elected officials are concerned
- The replica | Abandoned by the government, supermarkets want to save the skin of e-commerce