Corporate Welfare: Utopia or New Deal?

Has corporate welfare become a must? It cannot be said, but just looking at the many companies that have been created around this topic and the flourishing of books and training courses on the subject to say that it is considered a real challenge for companies. Trend or fashion effect, we cannot say it even though the consequences of confinement have highlighted new realities that must absolutely be taken into account.

Employees who have been abused for a long time

Workplace wellness a few years ago: we didn’t talk about it and it seemed to matter little. The main thing was pay, whether the work was interesting or rewarding, or the position in the hierarchical pyramid. The arrival of new technologies and in particular the Internet has profoundly transformed companies and had a considerable impact on payroll and mindsets. It must be said that the performance of the tools, which replaced a good number of humans, led to mistreatment of employees and questioning of their positions. Many professions, some of which they could be proud of thanks to their know-how and experience, have become obsolete and employees in these positions have been repeatedly put into difficulties. They had to start from scratch and often with redundancy plans that humiliated many of them with inhumane HR policies. The multiple lawsuits, which often took 20 years to finally win, spawned a fear that is the opposite of well-being. According to the Edelman Trust Barometer 2021, 84% of employees are worried about losing their job and 53% are afraid of it. Additionally, 56% of respondents are concerned about an accelerated replacement of their jobs with artificial intelligence solutions after the pandemic.

The devaluation of repetitive work

In addition, repetitive work has also suffered a devaluation. Most often associated with lower wages, it is mostly perceived today as a job that doesn’t necessarily require you to solicit your intelligence. However, it often requires a lot of attention because mistakes can be costly and it is common for those who have made a mistake to be pointed out by their managers and the departments in which they work. If in the past work was valued as such, it is worth noting that many today have a real contempt for certain professions. And it should be noted: at times perverse, moody, or ill-tempered leaders or colleagues have contributed to this consideration. Of course the famous “there is no such thing as stupid work” took to his post.

Work skills-based now

Competencies have become a reference and a norm, but they add to a competitiveness that is often poorly experienced. If in the past competences were definitely acquired, today we see a race against time because each competence can be called into question due to innovations, new processes and means for some… the locker (or a dismissal that will not only impact the employee in question , but also the entire company). Rumors that abound sometimes sound like a warning to teams “A good listener, hello”.
It is true that many training courses have been implemented, but from now on the employee must have the desire to train almost permanently. However, the human is not always able to be in this disposition and some employees allow themselves to be exceeded. The training then takes on a scarecrow aspect and it is difficult for them to acquire the content under this pressure. It was, therefore, necessary to propose to take the human into consideration so as not to put him in a dead end. From this observation and for just over a decade, companies have been training their managers to lead their teams. They understood that employee productivity depends on benevolence and respect for the dignity of each person’s life. They have therefore become an essential dimension for business success.

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