70% of young investors want to know more about a startup’s sustainability strategy before deciding to invest, according to a new independent study by Amazon. A total of 83% of investors surveyed said they plan to invest in more eco-responsible start-ups, knowing that those with an excellent reputation for sustainability generally score 16% higher, which shows the opportunity available to entrepreneurs designing more sustainable products. and activities.
According to the overwhelming majority of investors (85%), start-ups perform better in the long term if they integrate sustainable development and meaning into their business model from the start. For these investors, the main challenge for start-ups in the next 12 months will be to “access and obtain funding” (38%), followed closely by “mitigate or reduce their environmental impact (36%). More than half (59%) of young European investors surveyed said they had turned down an investment opportunity in the last 12 months due to doubts about sustainability.
This study comes as Amazon and EIT Climate-KIC, the European Union’s climate innovation initiative, reveal the names of the 12 early-stage startups that will join the first Amazon Launchpad Sustainability Accelerator to help them grow. Selected from over 1,200 entries from across the UK and Europe, each start-up is committed to reducing the environmental impact of its products, an increasingly important factor in raising funds from investors.
As part of the Amazon Launchpad Sustainability Accelerator, start-ups will benefit from an envelope worth more than 35,000 euros, in the form of an unconditional donation of capital, AWS Activate credits and Amazon advertising credits, as well as mentoring from experts and a training program. They will join Accelerator’s dedicated space at Amazon’s London headquarters for the duration of the program and will have free access to Amazon Launchpad for one year, entitlement to strategic support and premium marketing benefits.
All Accelerator program participants will be required to undergo a climate impact assessment, carried out by Impact Forecast to ensure that their products are indeed more sustainable than those currently available. This approach will also help them to consider using new ingredients or raw materials and recycled materials, as well as other innovations to develop and offer more eco-responsible products.
The first startups in the Amazon Launchpad Sustainability Accelerator are:
- adrop (Germany), a start-up offering a refillable hand sanitizer made up of 100% natural, moisturizing ingredients;
- baybies (Germany), which designs vegan and gender-neutral baby care products with a mission to save the planet for children;
- Cleannest (UK), a 2.0 baby diaper company in eco-responsible, high-performance materials, which has a long-term ambition to create 100% biodegradable diapers;
- ETOSA (UK), which creates liquid, waterless, powder or gel soaps designed with simplicity and sustainability in mind
- Grub Club Pets (UK), which offers vet-approved, naturally hypoallergenic, insect-based food with the same nutritional qualities as regular meat, less carbon footprint and less risk of allergy;
- Home Things (UK), which designs durable, refillable cleaning products to help limit single-use plastics;
- KLIR Minds (UK), a science-based dietary supplement brand aimed at boosting brain function that incorporates sustainability into every step of its supply chain, from sourcing to packaging;
- Laundry Leaves (UK), which offers waterless detergent in wet wipes to replace plastic bottles, which can be shipped more environmentally than traditional detergent;
- OMNI (UK), which designs plant-based pet foods that use less farmland and water and produce fewer greenhouse gases than meat-based foods;
- Skingredients (Ireland), a natural skin care brand with a recyclable and refillable packaging system;
- SURI (UK), which offers reusable, repairable and recyclable electric toothbrushes, with replaceable brush heads made from plant-based materials;
- OKUU (Belgium), which designs waterless, probiotic-based cleaning products
“Entrepreneurs have found ways to innovate in the face of climate change and drive their growth, and investors are starting to favor start-ups with sustainability in mind,” said Aditi Singh, managing director of Amazon Launchpad Europe. That’s where the Amazon Launchpad Sustainability Accelerator comes in. This program allows entrepreneurs to come together and benefit from expert-led virtual workshops and mentoring advice to build and grow their businesses centered on sustainable products. It is with joy that we welcome our first group of Accelerators. The effects will only be felt on a large scale, so companies large and small are interested in growing quickly. »